From revenue reporting to marketing attribution, Contextary makes sure AI understands your data the way your team does.
Your pipeline metrics need to be right. Contextary ensures AI knows which stage means "committed" vs "forecast", how to calculate weighted pipeline, and which accounts to exclude from win-rate calculations. No more explaining your CRM's quirks every time you ask a question.
Board decks can't have wrong numbers. Contextary teaches AI your revenue recognition rules, currency handling, fiscal calendar, and the difference between bookings, billings, and revenue. When the CFO asks "what's ARR?", the answer is right the first time.
Attribution is messy. Contextary documents your attribution model, lead scoring definitions, and what "MQL" actually means in your system — so AI stops conflating signups with qualified leads and gives you numbers you can act on.
New analysts ramp faster when tribal knowledge isn't trapped in Slack threads and someone's head. Contextary is a living, queryable knowledge base that travels with your data — so your fifth analyst is as effective as your first.
If your team asks questions about data, Contextary makes the answers better.